Dr. Fredric Wertham, a prominent psychiatrist, made his mark in cultural history when he decided to take on the comic book industry in the late 1940s and early 1950s. He claimed there was a direct link between reading “crime comics” and juvenile delinquency. A number of magazines—Reader’s Digest and Scouting—published articles by Wertham and other comic critics warning parents of the dangers of the pulp stories. In the September 1954 issue of Scouting, the official publication of the Boy Scouts, Wertham stated his thesis: “The keynote of crime-comic books is violence and sadism. This is featured in the illustrations and in the text. In one typical crime comic . . . one story alone has ten pictures of girls getting smacked in the face, beaten with a whip, strangled, choked by hand, choked with a scarf. In addition, two men are killed and one man is crippled." 

While these articles caught the notice of parents, it was an excerpt from a forthcoming book by Wertham in the November 1953 issue of the Ladies’ Home Journal that put the comic book industry on notice that things were about to change. Early in 1954, he followed up the article with the publication of Seduction of the Innocent, a book-length indictment of the industry. In addition to his attacks on crime and horror comics, Wertham even claimed that Batman and Robin were having a homosexual relationship and Wonder Woman was a lesbian role model!

There was such a hue and cry against these graphic comics that Congress got into the act. Hearings were called by the Senate subcommittee on juvenile delinquency to look into the matter. Publishers were in a panic. Some comic book publishing houses went out of business. Those that remained joined forces and created the Comics Code Authority that served as a self-censoring agency within the industry. Nearly every book written on the history of comics mentions Frederick Wertham. He was the devil incarnate, the Joe McCarthy of the comic industry.

William M. Gaines, publisher of The Vault of Horror, Tales from the Crypt, Weird Science, Haunt of Fear, Weird Fantasy, and a humorous comic titled Mad, refused to capitulate to the strong-arm tactics of Wertham and the Senate. Even so, enough bad publicity had been generated that Gaines had to suspend publication of his horror and suspense titles. A late addition to his comic library of titles was Mad. Because it was not singled out by Wertham and the Senate committee, Mad slipped under the radar. Gaines did an end-run around the Comics Code by turning Mad into a magazine. The newly formatted comic became known as Mad Magazine.

There’s one more twist to this story. William Gaines inherited the comic business from his father Max Gaines who died in a tragic boating accident. The elder Gaines drafted a set of guidelines for artists and writers, something his son avoided like the plague and denounced when the Comics Code Authority was established:

“Never show anybody stabbed or shot.”

“Show no torture scenes.”

“Never show a hypodermic needle.”

“Never show a coffin, especially with anybody in it.”

Max Gaines also published Picture Stories from the Bible, Picture Stories from Science, Picture Stories from American History, and Picture Stories from World History.

Most comic book publishers have dropped the Comics Code, and the comics that William Gaines published are now worth a lot of money. I guess he’s having the last laugh on poor Dr. Wertham.